VOLKSWAGEN COMMERCIAL VEHICLES
Turn off your computer and ...
We asked people to turn off their computers and start a family instead. Why? Obviously to have a reason to buy a Caddy, the ideal family car! The digital campaign had several phases and ran for many months. The result: Bronze, shortlist and the audience award at the DDP, the German Prize for Online Communication – and 10 babies.
GRABARZ & PARTNER
Ralf Heuel, Timm Weber, Oliver Heidorn, Gösta Diehl, Christian Soldatke, Andi Miller, Eva Wegner, Sebastian Kühn, Katrin Rahn