CHRISTIAN SOLDATKE

Freelance Creative Director & Copywriter
online, offline, everyline

Online, offline, everyline – my nerdy way of saying that I create campaigns, copy and content for every medium imaginable. TV and print? Yep. Digital and social media? Also yep. 360° and integrated? Hell, yeah! You can even find my headlines on airplane vomit bags – a copywriter's wet dream.

Copywriter? Actually, I'm a creative first and a copywriter second. I love creating ideas that can't be squeezed into formats. That are based on relevant insights. That entertain people and change the world. You just want me to write a headline for a bumper sticker? Just gimme that pen. (Don't. My handwriting is terrible, I'd rather use my MacBook.) I can write and work in English and German. With a little help from Deepl, of course. By the way, I recently used my HI to learn AI: I am now a Prompt Engineer for ChatGPT, certified by Vanderbilt University, USA.

For the last 20 years I have worked for some of the best agencies, both as a Copywriter and as a Creative Director. After work, I spent 7 years teaching at the legendary Miami Ad School. Along the way I won numerous national and international awards. Still chasing the Cannes Lion though. 

I work for wild creative hotshops and international networks. For hip social media agencies and legendary design bureaus. For small start-ups and large corporations. And for you. In Hamburg and wherever you need me. Alone or with one of my great team partners / Art Directors:

Andi Miller / andimiller.de
Axel Schilling / axelschilling.de
Thomas Schmiegel / thomasschmiegel.com
Stefan Schömbs / schoembs.net
Sebastian Groebner / sebastiangroebner.com

BEEN THERE, DONE THAT

07/2015 – today
Freelance Creative Director & Copywriter
Jung von Matt, David+Martin, antoni, Grey New York & Hamburg, Explain, Meiré und Meiré, DELASOCIAL, Grabarz & Partner, modulr, Wynken Blynken & Nod, Lukas Lindemann Rosinski, thjnk, Wunderman Thompson Berlin & Dubai, GGH Mullen Lowe, Rocket & Wink / Whatever Magazine, la red, Kolle Rebbe / Accenture Song, KoReFe, Tabula Rasa Studio, DDB, Strichpunkt Design, Interone, Serviceplan, Fluent AG, Geometry Global, BBDO, Philipp und Keuntje, Scholz & Friends, Publicis / Digitas Pixelpark, Saatchi & Saatchi, Leagas Delaney, Staud Studios, Freunde des Hauses, Zum goldenen Hirschen,  KNSK, shot one, BrawandRieken, You / Schipper Company and many others. — Companies I work(ed) for directly: Viva con Agua, Mud Masters, Zündapp, Plentific and Elbmatic. — Coach @ Creative Camp 2021 and 2022 for Vergiss Mein Nie. — Editor & Writer for stagr.de / GIGA.de / Ströer Media Brands


10/2011 – 03/2018
Miami Ad School Europe 
Teacher for "Ad Concepts" and "Advanced Ad Concepts"

04/2010 – 03/2015
Grabarz & Partner
Creative Director, Senior-Copywriter
Clients: Volkswagen, Volkswagen Commercial Vehicles, ARTE TV, Kingswood Cider (SAB Miller), Kozel Beer (SAB Miller), Targobank, DEVK Insurances, Radiozentrale, Melitta, Thalia Book Shops, ECE Shoppingcenter, Maxdome, Sennheiser, Studio Funk, VHIVA Kids, Hamburg Pride (CSD), DRF Flight Operations, Elterntelefon and more.

10/2007 – 03/2010
Kolle Rebbe (now Accenture Song)
Copywriter
Clients: EnBW, ültje Snacks, Mumm Sparkling Wine, Warsteiner, Rinti, Sparkasse Holstein, Gala Magazine.

08/2006 – 09/2007
kempertrautmann (now thjnk AG)
Junior-Copywriter
Clients: MTV Comedy Central, Paulaner, Hamburger Abendblatt, Audi.

07/2003 – 06/2006
Scholz & Friends Hamburg
Junior-Copywriter, Intern
Clients: Siemens, AOL, Financial Times Germany, Chio Chips, Robinson Clubs, Arbeiter Samariter Bund, Literaturhaus Hamburg.

AWARDS

Jury Member @ RAMSES Award 2014

As a Copywriter & Creative Director:
ADC 2017 // Silver
ADC 2014 // Bronze 
ADC 2013 // Finalist
New(s)comers Best 2012 // Bronze
Deutscher Preis für Onlinekommunikation 2012 // 2 x Shortlist
DDP 2012 // Shortlist / Bronze / Audience Award
ADC 2012 // Bronze / Finalist
New York Festivals 2012 // Shortlist
Epica 2011 // 2 x Silver
DMMA Onlinestar 2011 // Shortlist
Der Pixel 2011 // Silver / Bronze
Cannes 2011 // Shortlist
PIAF 2011 / 2 x Silver / 2 x Bronze
Spotlight Festival 2010 // Bronze Audience Award
JDW 2007 // Category Winner TV and Radio (Branchensieger)
Epica 2007 // Silver
Eurobest 2007 // Bronze / Shortlist  
Junior ADC 2007 / Finalist
Cresta 2007 / Finalist
ADC of Europe 2007 // 2 x Nomination  
New York Festivals 2007 // Silver / Finalist
Montreux 2007 // 2 x Finalist
ADC 2007 // Bronze / 2 x Finalist
JDW 2007 // TV campaign of the year (TV-Auftritt des Jahres) / Category Winner  
Plakat & Media Grand Prix 2007 // Shortlist
Comprix 2007 // 2 x Finalist
New York Festivals 2006 // Finalist
RAMSES Award 2006 // Bronze
DDP 2005 // Silver
LIA 2005 // Finalist

As a teacher @ Miami Ad School:
One Show 2014 Young Ones // Finalist
ADC 2013 // Student campaigns (Semesterarbeiten)Silver
One Show Young Ones 2012 // Finalist

BRANDS

In alphabetical order:
Actimel / Danone, AIDA Cruises, ALDI, AOK, AOL, Aral, ASB Arbeiter Samariter Bund, ARD / Das Erste, arte TV, Audi, Baden-Württemberg / THE LÄND, Bauhaus, Barmer, Bild Zeitung, BKK Mobil Oil, Blume 2000, BMW, BOSCH, Brita, Bundesverband Volksbanken und Raiffeisenbanken, Chio Chips, comdirect, Comedy Central TV, Continental AG, Department of Economy & Tourism Dubai, Deutsche Bahn, Deutsche Post, DEVK, Die Brücke e.V., Douglas, DRF Luftrettung, Eat Happy Sushi, ECE Shopping Center, edding, Edeka, Elbmatic, ElitePartner, Elmex, Elterntelefon, EnBW, Estrella Galicia, Eurowings / Germanwings, FTD / Financial Times Germany, Freenet, FRoSTA, Fruchtzwerge / Danone, FTI, funny-frisch, Gala Magazine, Garden Gourmet / Nestlé, Grevensteiner, Hamburger Abendblatt, Hamburg Pride / Christopher Street Day, Hansaton, Hermes, heycar, HUK24, HVV / Hochbahn, Jack Daniel's, Kingswood Cider / SAB Miller, Kodak, KOSMOS Games, Kozel / SAB Miller, Leerdammer, LichtBlick, Literaturhaus Hamburg, LOTTO Hamburg, Lovoo, Maxdome, McDonald’s, Melitta, Mercedes-Benz, Metabo, Metro, Mey Bodywear, Milka, MINI / BMW, Miracle Whip, Mud Masters, Mumm Sparkling Wines, Nestlé, o2, Parisienne BAT, Parship, Paulaner, Peek & Cloppenburg, PiCK UP / Bahlsen, Plentific, Porsche, Radiozentrale, Rinti Dog Food, REWE, Robinson Clubs, Saturn Electronics, Schwarzkopf, Sennheiser, Siemens, Sixt, smart, SolarEdge, s.Oliver, Sparkasse Holstein, Steinway & Sons, Studio Funk, SumUp, Super RTL / Toggo, Sutterlüty, TASSIMO, Targobank, Techniker Krankenkasse, Das Telefonbuch, Telekom, TePe Dental Care, Thalia, ültje, Union Investment, Veltins, VGH, Veganz, Vergiss Mein Nie, VHIVA Kids, Vier Pfoten / Four Paws, Visa, Viva con Agua, Vodafone, Volksbanken Raiffeisenbanken, Volkswagen, Von Freude Craft Beer, Warsteiner, Westlotto, Württembergische, Zalando, Żubrówka, Zündapp.

CERTIFICATES

Vanderbilt University:
Certified Prompt Engineer for ChatGPT

Meta Platforms Inc.:
What is the Metaverse?

Google Cloud Skills Boost "AI Learning Path":
Generative AI Fundamentals / Introduction to Generative AI, 
Large Language Models, Responsible AI, Image Generation, Generative AI Studio / 
Encoder-Decoder Architecture / Attention Mechanism / Transformer Models and BERT Model / Create Image Captioning Models / Responsible AI: Applying AI Principles

Other:
From Creative to Creative Director – Miami Ad School Europe
Digital Media – ADC Young Masters Seminar
ADC Junior Seminar
Ramses Copywriter Workshop

CONTACT

CHRISTIAN SOLDATKE
Freelance Creative Director & Copywriter
Freier Creative Director & Texter

König-Heinrich-Weg 45A
22459 Hamburg

+49 151 220 4 3300
mail@christiansoldatke.de

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