Freelance Creative Director & Copywriter
Contemporary Campaigns
TL;DR
> Advertising, Brand Communication
> Creative Direction, Teamlead
> Campaings, Concepts
> Trends, Insights
> Integrated, 360°
> Brand Missions, Manifestos
> Ideas, Ideas, Ideas
> Headlines, Sublines, Overlines, Taglines, Whateverlines
> Claims, Slogans, Namings
> Copies, Stories, Content
> Digital Banner, Websites, Social Media
> TV Commercials, Online Videos, Virals
> Audio Ads, Radio Commercials
> PR stunts, Promotions
> Tone of Voice Guides, Corporate Language
> OOH, DOOH, Posters, Billboards, Ambient Ideas
> Print, Advertorials, Flyer, Folder
> Presentations
> Deutsch and English
> and maybe exactly what you need, but isn't on this buzzwordy list. Just ask.
I'M A CREATIVE.
My job: Advertising and Brand Communication. I create Campaigns, Concepts, Brand Missions and Ideas. I tell Stories and write Copy. Always in collaboration with your strategy department. (Planners love me!) I create campaigns that are based on relevant insights. That are contemporary and reflect social trends. That touch people (or at least entertain them).
I'M A COPYWRITER.
Just need some well-written words? Gimme that pen! I write goosebumpy manifestos, smart headlines, copy, digital content, namings and claims that gets to the heart of your brand. I write and work auf Deutsch and in English.
I'M A CREATIVE DIRECTOR.
If I don't develop campaigns myself, I guide your teams to do so. I bring their concepts to the über-next level and prepare the presentation (PowerPoint, Keynote, Miro, you name it). I present the campaign and represent your company as proudly as if I had been working for you for decades. I supervise the production of the campaign with experts who do things I can't: film directors, UX experts, social media managers, influencers and creators, zombie actors etc.
I'M ONLINE, OFFLINE, EVERYLINE.
I create communicative ideas for every imaginable and unimaginable media. Digital and social? Yes. TV and OOH? Yep. 360° and integrated? Hell, yeah! AR, VR, XR? OMG! You can even find my headlines on airplane vomit bags – a copywriter's wet dream.
I'M SUPERPOWERED BY AI.
I am a Prompt Engineer for ChatGPT, certified by Vanderbilt University, USA. I use Artificial Intelligence to speed up my research on brands, markets and target groups. And to inspire myself by asking it stupid questions. What I DON'T use AI for: to create emotional ideas and copies. I can do that a thousand times better.
I'M A WANNABE ART DIRECTOR.
Before my career as a Creative Director & Copywriter, I was a Media Designer. So I bring something to the table very few copywriters have: an eye for design, style, pop culture & layout.
I HAVE 20+ YEARS EXPERIENCE.
I worked in some of the finest agencies. After work, I was a Teacher at Miami Ad School for 7 years. Along the way, I won numerous national and international awards.
I WORK FOR AGENCIES & COMPANIES OF ALL SIZES.
For wild creative hotshops and international networks. For hip social media agencies and legendary design bureaus. For small start-ups and large corporations. And for you.
I'M NOT ALONE.
Get two for the price of two: If you want, I team up with one of my awesome Art Directors. Twice as many ideas that are twice as well thought out. And work is twice the fun.
Andi Miller / andimiller.de
Thomas Schmiegel / thomasschmiegel.com
Axel Schilling / axelschilling.de
Sebastian Groebner / sebastiangroebner.com
Stefan Schömbs / schoembs.net
Nadya Innamorato / LinkedIn
AGENCIES
Accenture Interactive, adam&eve, ALLOCEAN, antoni, BBDO, BrawandRieken, c/o Setzkorn Kemper, David+Martin, DDB, delasocial, Digitas Pixelpark (London & Hamburg), Explain, Feed, Fluent, Freunde des Hauses, Geometry Global, GGH Mullen Lowe, Grabarz & Partner, Grey (New York & Hamburg), Interone, Jung von Matt, Kempertrautmann, KNSK, Kolle Rebbe, KoReFe, La Red, Leagas Delaney, Leo Burnett, Loved, Lukas Lindemann Rosinski, Meiré und Meiré, modulr, Philipp und Keuntje, Publicis (Pixelpark & One Touch), Rocket & Wink (Whatever Magazine), Saatchi & Saatchi, Schipper Company, Scholz & Friends, Serviceplan, shot one, Staud Studios, Strichpunkt Design, Tabula Rasa Studio, thjnk, Überground, Wunderman Thompson (Berlin & Dubai), Wynken Blynken & Nod, You, Zum goldenen Hirschen.
EXTRA HOURS
Teacher @ Miami Ad School Europa, Coach @ Creative Camp 2021 and 2022 for Vergiss Mein Nie, Editor & Writer @ stagr.de (GIGA.de / Ströer Media Brands).
FOR FUN AND FAME
Photographer @ Gestalten Publishing House (find my pics in "Wanderlust USA" and "The Parklands").
BRANDS
Actimel, AIDA Cruises, Aiways, ALDI, AOK, AOL, Aral, ASB Arbeiter Samariter Bund, ARD / Das Erste, arte TV, Audi, Baden-Württemberg / THE LÄND, Bahlsen, BAT, Bauhaus, Barmer, Beiersdorf, Bild Zeitung, BKK Mobil Oil, Blume 2000, BMW, BOSCH, Brita, Die Brücke e.V., BSH, Bundesverband Volksbanken und Raiffeisenbanken, Chio Chips, comdirect, Comedy Central TV, Continental AG, Danone, DET Department of Economy & Tourism Dubai, Deutsche Bahn, Deutsche Post, DEVK, Douglas, DRF Luftrettung, Eat Happy Sushi, ECE Shopping Center, edding, Edeka, Elbmatic, ElitePartner, Elmex, Elterntelefon, EnBW, Estrella Galicia, Eurowings, Financial Times Germany, Freenet, FRoSTA, Fruchtzwerge, FTI, funny-frisch, Gala Magazine, Garden Gourmet, Germanwings, Google, Grevensteiner, Die Grünen, HAKA, Hamburger Abendblatt, Hamburg Pride / Christopher Street Day, Hansaton, Helen Pietrulla, Hermes, heycar, HUK24, HVV / Hochbahn, IONOS, Jack Daniel's, Jörss Blunck Ordemann, Kingswood Cider, Kodak, KOSMOS Games, Kozel, Leerdammer, LichtBlick, Lindt, Literaturhaus Hamburg, LOTTO Hamburg, Lovoo, Maxdome, McDonald’s, Melitta, Mercedes-Benz, Metabo, Metro, Mey Bodywear, Milka, MINI, Miracle Whip, Mud Masters, Mumm Sparkling Wines, NIO, Nestlé, NIVEA, o2, Otto, Parisienne, Parship, Paulaner, Peek & Cloppenburg, PiCK UP, Plentific, Porsche, Radiozentrale, Rinti Dog Food, REWE, Robinson Clubs, SAB Miller, Samsung, Saturn Electronics, Schwarzkopf, Sennheiser, Siemens, Sixt, smart, SolarEdge, s.Oliver, Sparkasse Holstein, Steinway & Sons, Studio Funk, SumUp, Super RTL, Sutterlüty, TASSIMO, Targobank, Tchibo, Techniker Krankenkasse, Das Telefonbuch, Telekom, TePe Dental Care, Thalia, Toggo, Union Investment, ültje, Veltins, VGH, Veganz, Vergiss Mein Nie, VHIVA Kids, Vier Pfoten / Four Paws, Visa, Viva con Agua, Vodafone, Volksbanken Raiffeisenbanken, Volkswagen, Von Freude Craft Beer, Warsteiner, Westlotto, Württembergische, Zalando, Żubrówka, Zündapp.
In the last 20+ years, I worked in some of the finest agencies, both freelance and permanent. After work, I was a Teacher at Miami Ad School for 7 years. What a ride!
2015 — today
Freelancer
Creative Director & Copywriter
Clients: countless agencies, companies and brands. National and international.
2011 — 2018
Miami Ad School
Teacher for "Advanced Ad Concepts"
Clients: literally hundreds of students who inspired me as much as I (hopefully) inspired them.
2010 — 2015
Grabarz & Partner
Creative Director / Senior-Copywriter
Clients: Volkswagen, Volkswagen Commercial Vehicles, ARTE TV, Kingswood Cider (SAB Miller), Kozel Beer (SAB Miller), Targobank, DEVK Insurances, Radiozentrale, Melitta, Thalia Book Shops, ECE Shoppingcenter, Maxdome, Sennheiser, Studio Funk, VHIVA Kids, Hamburg Pride (CSD), DRF Flight Operations, Elterntelefon and more.
2007 — 2010
Kolle Rebbe (Accenture Song)
Copywriter
Clients: EnBW, ültje Snacks, Mumm Sparkling Wine, Warsteiner, Rinti, Sparkasse Holstein, Gala Magazine.
2006 — 2007
kempertrautmann (thjnk AG)
Junior-Copywriter
Clients: MTV Comedy Central, Paulaner, Hamburger Abendblatt, Audi.
2003 — 2006
Scholz & Friends
Junior-Copywriter / Intern
Clients: Siemens, AOL, Financial Times Germany, Chio Chips, Robinson Clubs, Arbeiter Samariter Bund, Literaturhaus Hamburg.
I won numerous national and international awards, as a Creative Director, Copywriter and even as Teacher. I also had the honour of being a jury member.
Creative Director & Copywriter:
ADC — Silver / 3 x Bronze / 4 x Finalist
ADC of Europe — 2 x Nomination
New York Festivals — Silver / 3 x Finalist
Epica — 3 x Silver
Cannes — Shortlist
Eurobest — Bronze / Shortlist
Cresta — Finalist
Montreux — 2 x Finalist
LIA London International Awards — Finalist
DMMA Onlinestar — Shortlist
Deutscher Preis für Onlinekommunikation — 2 x Shortlist
Der Pixel — Silver / Bronze
PIAF Prague International Advertising Festival — 2 x Silver / 2 x Bronze
Spotlight Festival — Bronze Audience Award
Plakat & Media Grand Prix — Shortlist
RAMSES Award — Bronze
DDP — Silver
Junior ADC — Finalist
New(s)comers Best — Bronze
DDP Deutscher Dialogmarketing Preis — Bronze / Audience Award / Shortlist
Comprix — 2 x Finalist
Jahrbuch der Werbung — 2 x Category Winner / TV campaign of the year
Teacher @ Miami Ad School:
One Show Young Ones — Finalist
ADC Student campaigns — Silver
One Show Young Ones — Finalist
Jury Member @ RAMSES Award
When I'm not working for you, I'm working on myself. I'm constantly improving my skills and get fancy certificates for it.
TikTok Deep Dive (OMR – Online Marketig Rockstars)
D&AD Masterclasses
Creativity as a Catalyst for Change / Creating Impact With Outdoor Advertising / Learning to lead from a distance / What is Strategy? / Digital Product Innovation / How to be sustainable in advertising and production / Introduction to Global Typefaces
Enter the World of Gaming (D&AD Online Learning)
What is the Metaverse? (Meta Platforms Inc.)
Elements of AI (University of Helsinki X MinnaLearn)
Prompt Engineer for ChatGPT (Vanderbilt University, USA)
AI Learning Path (Google Cloud Skills Boost)
Introduction to Responsible AI / Responsible AI: Applying AI Principles with Google Cloud / Introduction to Large Language Models / Introduction to Generative AI / Introduction to Generative AI Studio / Create Image Captioning Models / Transformer Models and BERT Model / Attention Mechanism / Encoder-Decoder Architecture / Introduction to Image Generation / Generative AI Fundamentals
From Creative to Creative Director (Miami Ad School)
Digital Media (ADC Young Masters)
ADC Junior Seminar
Ramses Copywriter Workshop
I'm everywhere.
CHRISTIAN SOLDATKE
Freelance Creative Director & Copywriter
Freier Kreativdirektor & Texter
König-Heinrich-Weg 45A
22459 Hamburg
+49 151 220 4 3300
mail(at)christiansoldatke.de