VOLKSWAGEN
Side Assist Office
Side Assist is an assistance system that warns the driver if a vehicle is approaching from behind. We brought it to life: with "Side Assist Office". The online tool scans the area behind your back with your webcam. If your boss suddenly shows up, business charts appear impress him. So you can surf, chat or play games – without unexpected interruptions. This idea was rewarded with many awards: ADC, New York Festival, PIAF, German Prize for Online Communication, Epica, DMMA, Der Pixel and a shortlist in Cannes.
GRABARZ & PARTNER
Ralf Heuel, Timm Weber, Oliver Heidorn, Gösta Diehl, Sebastian Fiedler, Andi Miller, Christian Soldatke
CONTACT
I'm everywhere. It's harder NOT to contact me than to contact me.
CHRISTIAN SOLDATKE
Freelance Creative Director & Copywriter
Freier Creative Director & Texter
König-Heinrich-Weg 45A
22459 Hamburg
+49 151 220 4 3300