OTTO DAYS

Deals, Deals, Deals, and more Deals.

The OTTO Days were five days of deals, deals, deals, deals, and more deals. Small deals, big deals, and colorful deals. Fluffy deals, square deals, round deals. Oh yes, and deals, deals, deals, and deals. What else was there? Lots of deals, deals, deals, deals, deals, and deals. And before I forget: there were also deals, deals, and deals. And funny headlines.

The entire DOOH campaign was dynamically targeted: depending on the time of day and weather, motifs, products, and headlines were placed in exactly the right places.

c/o SETZKORN KEMPER
Stefan Setzkorn, Wulf-Peter Kemper, Lena Hopfmann, Julian Aue, Andi Miller, Christian Soldatke