About me

FROSTA

Heating up the iconic food company.

Frozen food? That's not real cooking! Say only those who don't know Frosta. Because Frosta consists only of natural ingredients – without artificial additives. Every meal is prepared by the Frosta chefs just like you would prepare it. Or do you have additives, colourings and chemicals in your spice rack? That's what I thought. I was allowed to create this campaign together with the awesome folks at Wynken Blynken & Nod. We completely reinvented the brand: strategy, concept, layout, TV commercials, social media assets, claim, you name it. BTW, the claim was not written by me, but by the talented young copywriter Joelle. Rock on, Joelle!

WYNKEN BLYNKEN & NOD
Jens Theil, Matthias Erb, Tim Keller, Daniel Patterson, Muhamed „Muff“ Braimi, Annika Endler, Joelle Lewitan, Vanessa Fehst, Laura Binder, Dirk Weyer, Jürgen Zimmerstädt, Florian Ballschuh, Lara Timm, Christian Soldatke