2016. At Europe's most important football championship, everyone's a fan of their home country. But Europe has so much more to be a fan of: pizza in Italy, romance in Paris, sunshine in Spain and green pastures in Ireland. With the campaign #FanWovonDuWillst (Fan of whatever you want) the airline Eurowings proves: "Whatever you're a fan of, we'll fly you there." Core of the campaign were four online videos and a microsite developed by Plan.Net. Users who posted pics of whatever they were fan of could win flight vouchers.
LUKAS LINDEMANN ROSINSKI
Thomas Schmiegel, Christian Soldatke, Arnulf Hahn, Matthias Rauber, Jan Skordos, Mark Köhler, Tobias Mayer