EUROWINGS BARF BAG
A copywriter's wet dream
Thomas and I wrote headlines to make you puke: for Eurowings barf bags. Countless passengers liked the headlines, took selfies of them (hopefully without using the bags) and made them go viral. Among them none other than Germany's most famous (and most annoying) comedian: Mario Barth. You don't get the left headline? Actually, it says, "Set out for new shores!" – but written with an ingeniously disgusting pun that only works in German.
LUKAS LINDEMANN ROSINSKI
Thomas Schmiegel, Christian Soldatke, Arnulf Hahn