#ALLESOK

1 nice youth campaign for AOK insurances.

We wanted to tell young people: Even if life is complicated, you feel weird and there's only confetti in your head – it's okay not to feel okay sometimes. At least with the AOK by your side. The Wynkens, Axel and I created the overall concept and the hashtag #AllesOK (Everything's OK) that also became the new name for the AOK's Instagram profile. Muhamed "Muff" Braimi and Michael Lautner took it to the next level and turned it into a huge campaign by creating awesome films, headlines and tons of social media assets.

WYNKEN BLYNKEN & NOD
Jens Theil, Matthias Erb, Muhamed "Muff" Braimi, Michael Lautner, Axel Schilling, Christian Soldatke

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CONTACT

CHRISTIAN SOLDATKE
Freelance Copywriter & Creative Director
Freier Texter & Creative Director

Grundstraße 26
20257 Hamburg

+49 151 220 4 3300
mail@christiansoldatke.de

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