#ALLESOK
The AOK social media campaign for Gen Z.
We told Gen Z: Even if life is complicated and weird, it's okay not to feel okay sometimes. At least with the AOK by your side. The Wynkens, Axel and I created the concept #AllesOK (Everything's OK) that also became the new name for the AOK's Instagram profile. Muff and Michi turned it into a huge campaign with tons of social media assets, videos and influencer collabs. The #AllesOK campaign has been running successfully for years. To this day, it is the stage for health issues that are important to Generation Z, from social media addiction to polyamory.
WYNKEN BLYNKEN & NOD
Jens Theil, Matthias Erb, Muhamed "Muff" Braimi, Michael Lautner, Axel Schilling, Christian Soldatke
CONTACT
I'm everywhere. It's harder NOT to contact me than to contact me.
CHRISTIAN SOLDATKE
Freelance Creative Director & Copywriter
Freier Kreativdirektor & Texter
König-Heinrich-Weg 45A
22459 Hamburg
+49 151 220 4 3300