1 nice youth campaign for AOK insurances.
We wanted to tell young people: Even if life is complicated and you feel weird, it's okay not to feel okay sometimes. At least with the AOK by your side. The Wynkens, Axel and I created the overall concept and the hashtag #AllesOK (Everything's OK) that also became the new name for the AOK's Instagram profile. Muhamed "Muff" Braimi and Michael Lautner took it to the next level and turned it into a huge campaign by creating awesome films, headlines and tons of social media assets.
WYNKEN BLYNKEN & NOD
Jens Theil, Matthias Erb, Muhamed "Muff" Braimi, Michael Lautner, Axel Schilling, Christian Soldatke